In this article, Let’s discuss about Search engine optimization (SEO) basics.
What is SEO?
Search Engine Optimization (SEO) is the process of improving the ranking of a website on Internet search engines. In general, higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Here is the list of search engines. Google is the most popular search engine in the world.
1. Create unique, accurate page titles
A title tag tells the search engines about the topic of a particular page. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
2. Use brief and descriptive titles
Page titles are an important aspect of search engine optimization. Titles can be both short and informative. If the title is too long, Search engines will show only a portion of it in the search result.
3. Accurately describe the page’s content
Your page content should accurately describe about the title and topic. Avoid using default titles like “Untitled” or “New Page 1”.
4. Make use of the “description” meta tag
A page’s meta tag gives search engines a summary of what the page is about. Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.
5. Improve the structure of your URLs
Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Choose a URL that will be easy for users and search engines to understand!
7. Create a simple directory structure
Use a directory structure that organizes your content well and makes it easy for visitors to know where they are at on your site.
8. Prepare sitemaps
A site map is a file (generally xml file) on your site that displays the structure of your website. An XML Sitemap file, which you can submit through search engine’s Webmaster Tools, makes it easier for them to discover the pages on your site.
9. Create fresh, unique content
New content will not only keep your existing visitor base coming back, but also bring in new visitors.
10. Make effective use of robots.txt
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file must be named robots.txt, is placed in the root directory of your site.